Media & PR

Louisville Business First features Midwest Barrel Co. in barrel industry cover story

Midwest Barrel Co.

Copy of Louisville Business First newspaper with Stave Danger cover story laying on a barrel

Have you heard about the barrel shortage facing the industry?

We’ve been talking about the shortage for a while, but more people are starting to notice. Bourbon, whiskey and especially other barrel-aged spirits – rum, tequila, gin, etc. – are more popular than just about ever. Both new and used barrels for aging are getting hard to come by.

That’s a bit of a good news/bad news situation, and one that Louisville Business First dove into for an excellent article about the barrel shortage.

We were honored to be included in the article! At the end of the feature is also a look at how we at Midwest Barrel Co. are committed to finding a sustainable solution by doing our part to support the industry’s sustainability.

Copy of Louisville Business First newspaper opened to barrel industry article

That includes our efforts to repurpose barrels as BBQ smoking wood and decor, as well as our commitment to plant American white oak trees (the wood used for barrels) and other trees through our partnership with the Arbor Day Foundation.

The article requires subscription to read, but one takeaway from the repurposing and sustainability angle is that we’ve noticed some smoking wood manufacturers who can’t get their hands on barrels and are looking for bulk barrel staves instead.

Photo of page from Louisville Business First newspaper of photo of Ben and Jess Loseke of Midwest Barrel Co.

As our President and CEO Jess Loseke told Louisville Business First:

“We love seeing that because to me that indicates that people understand the sustainability aspect of it.”

We appreciated the opportunity to talk about barrels and MWBC’s move from Nebraska to Kentucky and look forward to more chances to share our expertise.



Just your resident barrel slingers delivering some damn good content.