Sell Your Brewery Equipment with Us
Partner with Midwest Barrel Co. to market your used equipment, reach qualified buyers, and maximize visibility.
Why partner with Midwest Barrel Co.
- Established ecommerce platform
- Built-in audience of buyers
- Multi-channel marketing
- Premium positioning for your equipment
A sales channel for breweries looking to move quality used equipment
Premium presentation
We position your used equipment in a polished online environment that supports credibility, discovery, and buyer confidence.
Frictionless Exposure
Instead of relying only on local outreach or one-off broker contacts, your equipment gains exposure through multiple MWBC channels.
Relevant buyer audience
Our customer base is already engaged with production equipment, barrels, and related beverage industry products.
Built for Partnership
We are looking to work with breweries and other producers who want a stronger, more visible path to selling used equipment.
A buyer's premium model built for competitive pricing and stronger seller outcomes.
We operate on a buyer's premium model rather than a traditional commission. This allows seller pricing to stay competitive while building margin into the final sale price presented to buyers. The structure is designed to balance market pricing, seller return, and speed of sale.
$0 – $1,000
20% Buyer’s Premium
Higher margin on lower-value items due to effort relative to price.
$1,000 – $4,999
15% Buyer’s Premium
Balanced to support competitiveness while protecting seller return.
$5,000+
10% Buyer’s Premium
Lower margin with flexibility based on deal size, timeline, and demand.
We take a structured, transparent approach to selling your equipment. From pricing strategy to final payment, every step is designed to keep expectations clear and the process efficient.
We let you establish the target sale price based on market demand, condition, and comparable sales.
From there, we apply the buyer's premium after sale. For example, if an item sells for $1,000 and the applicable premium is 20%, MWBC keeps $200 and you receive the agreed net amount.
We can work together to adjust pricing as needed to improve velocity and buyer interest while keeping your return in focus
Payment is issued within 30 days of completed sale.
Clear documentation is provided for each transaction.
No upfront listing fees.
Subject to change.
Dimensions and weight
Palletization or crating
Freight class and shipment requirements
Pickup coordination
Support with MWBC-arranged freight or your preferred carriers
If there are specific items you prefer to sell directly, no problem.
We're happy to focus on the equipment where we can add the most value and help you move inventory more efficiently.
Our goal is simple: move equipment efficiently while maximizing your return.
What We Need to List Your Equipment
Photos: 2–3 per item minimum, including wear, labels, and key components
Item title: we can help refine for SEO and buyer clarity
Description: use, capacity, condition, and ideal buyer
Key specs: dimensions, capacity, material, manufacturer, and model
Condition and history: age, prior use, last use, and known issues
What’s included: parts, accessories, and attachments
We do more than list products.
We Market them.
We have a proven ability to generate visibility across social, email, and website channels. That same promotional engine can help put used brewery equipment in front of serious buyers.
Social Media Impressions
Nearly 1M
2019-2024 total social media impact across major platforms.
Active Subscribers
30,608
A targeted audience that engages with product-focused messaging.
DEDICATED EMAIL Reach
263,552
2021-2024 email marketing reach from dedicated campaigns.
Page Views featuring Partner Products
559,993
2019–2024 website traffic on pages featuring promoted products.
Social
We promote featured inventory across our social channels to put used equipment in front of an engaged beverage and production audience.
Dedicated email placements help us spotlight featured equipment to active subscribers who are already interested in barrels, winery, and beverage production solutions.
Web
Your equipment is merchandised on our website alongside our broader product catalog, helping buyers discover listings while they browse and shop.
Direct Relationships
Our existing network helps connect your used equipment with serious buyers looking for production-ready assets.
Current Featured Listings
Let’s build your listing
Ready to sell your used brewery equipment through MWBC?
Tell us what equipment you are looking to move, and we’ll explore how to position it on our website with premium exposure and broader market reach.