Crystal Ball: Jess Loseke's bourbon industry prediction for 2024
When you want to hear what the best in bourbon have to say about where the industry’s headed, you go to a Kentucky source.
Our source? Louisville Business First. Their reporters do a tremendous job of keeping readers, which includes us at Midwest Barrel Co., informed on what’s happening with America’s spirit.
That’s why we were absolutely honored when the publication asked Midwest Barrel Co. Co-Founder & CEO Jess Loseke to share a prediction for the bourbon industry and community for a 2024 look-ahead feature.
Here are Jess’s insights on what’s in store for bourbon, barrels (specifically used barrels, of course) and Louisivlle, too:
“Set for continued growth, the bourbon industry’s investments in distillery expansions, visitor centers and immersive bourbon experiences signal a promising impact on Louisville and bourbon tourism.
“We predict this tourism growth will bring two key issues to the forefront of the bourbon industry in 2024: sustainability and tech innovation.
“Sustainability’s role in this tourism growth is pivotal. At Midwest Barrel Co., we’re essential allies in this arena, aiding distilleries and the wider industry in adopting sustainable practices, especially in extending the life of bourbon barrels. Expanding sustainable practices across more areas of the bourbon industry is a necessary focus to support this growth.
“Additionally, there’s significant scope for tech innovation in bourbon manufacturing and tourism. These traditionally static sectors are now primed for modernization. Our vision at Midwest Barrel Co. is to broaden access to used barrels, as they are a key element in the evolving story of global spirits.”
If you have a subscription, you can read the rest of the bourbon predictions.
There are certainly some heavy hitters on the list! Folks from Bardstown Bourbon Co., Agnel’s Envy, Sazerac, Michter’s and more! We’re proud that Jess was considered and included.
She’s the visionary behind our company, after all. There’s so much more to come from her and the rest of the barrel crew.
Here’s to a successful 2024! Cheers! 🍻