Our Mission

MEET THE TEAM
Whiskey barrel being pushed up ramp onto truck

MIDWEST • BARREL • CO.

  1. MISSION

    To be a catalyst in creating memorable experiences that are better for our people, planet & beverages by providing one thing: damn good barrels.

  2. VISION

    Make barrels accessible to anyone and everyone.

Damn. Good. Barrels.

OUR BRAND PROMISE

At Midwest Barrel Co. we take pride in doing things right. Simply put, that means our customers get the right barrel at the right time, by people who actually give a damn. It’s our promise.

OUR BRAND PRINCIPLES

INNOVATE

On a mission to make barrels accessible to anyone and everyone, we do things different. There we said it. It's pretty simple, we want to be the best, work with the best customers and have the best team.

SHARE

We believe every barrel carries a story. As preservers of history, keepers of the craft and catalysts for innovation we connect barrels from one point to the next.

REUSE

Whether you call it upcycling, recycling or lifecycling - we are all about it. Like the oak trees they are made from, every barrel is rooted in tradition. As barrels move from us to you, we plant oak trees and restart the cycle again. We’re sustainably focused to use every single part of the barrel.

COLLABORATE

We fuel great collabs that create experiences connecting people + projects + beverages. At Midwest Barrel Co. you’re family and always invited to happy hour where we’ll cheers to our best new ideas.

LEARN

The key ingredient for award winning craft beer & memorable happy hours: damn good barrels. As the barrel experts, we take our responsibility for barrel quality and education seriously. We are committed to continuously learning and sharing all the barrel things with you: our creators & makers.

WHAT MAKES US UNIQUE?

Because barrels can be complicated, we have a team of brewers, bourbon aficionados, craft beer lovers, bbq masters and DIYers ready to share their expertise and know-how with you.

EASY

We keep things simple & speedy - order online or talk to a human. It’s up to you.

EXCLUSIVE

We have exclusive partnerships & products (hello Willett barrels) that equal trust, access and consistency.

EDUCATION

We humanize the education experience by being your all-access barrel consultants.